From stagnation to growth: the great challenge for SMEs in Colombia
The Colombian business landscape is full of entrepreneurs and companies with enormous potential, but also with strategic gaps that hinder their growth. The problem is not usually a lack of talent or ideas, but rather a lack of solid structures to turn those ideas into results.
A field analysis reveals repetitive patterns: most companies do not have five-year objectives or annual strategic planning to guide their decisions. Without this horizon, each year becomes a reaction to the market, rather than a step toward a clear goal.
In many cases, there are also no sales or marketing plans aligned with the overall strategy. Growth is driven by intuition rather than a concrete roadmap. Added to this is the lack of clear management indicators that allow progress to be measured and deviations corrected in real time.
Operational issues also weigh heavily: inventories managed without profitability criteria, weak cash flow, and excessive reliance on Excel spreadsheets to record critical processes. Meanwhile, digital transformation continues to lag: few companies have a technology leader and virtually none have explored the advantages of Business Intelligence or artificial intelligence for their sales management.
From the customer’s perspective, the gaps are equally evident: most companies don’t research consumer habits, don’t design a clear customer journey and lack a systematized sales funnel supported by a CRM. The consequence is a reactive culture that improvises in the face of change, rather than anticipating it with a differentiated and sustainable value proposition.
At Prymero, we understand this context and work with companies, businesses, and entrepreneurs to make the leap from improvisation to planning, and from stagnation to strategic growth. Our marketing and sales consulting services are designed to:
- Define clear and measurable objectives.
- Build sales and marketing plans aligned with the business strategy.
- Implement management indicators and dashboards.
- Systematize processes with accessible technology and tools.
- Strengthen the value proposition and customer relationship channels.
Because growth doesn’t just depend on selling more, but on selling better: with strategy, vision and sustainable results.
